DMNews' 2010 outlook

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Rich opportunities exist for direct and digital marketers to laser target the right customers at the right time, using the latest tactics. The proliferation of social media, which invites customer feedback; the emergence of mobile as a media must-have; and sophisticated targeting are just a few of the items in the marketer's tool belt. DMNews spoke with experts across direct response to pinpoint top trends in 2010.

Welcome to Omnichannel Week, a week at DMN where we examine the state of omnichannel marketing.

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