DMers face rocky employment picture

Share this content:

The employment picture across the US has yet to get better, according to data released October 8 by the Bureau of Labor Statistics showing the unemployment rate was unchanged at 9.6% in September. The situation is much the same for direct marketers, according to a report released this week by Bernhart Associates, a firm that tracks direct marketing employment.

Bernhart found that 41% of respondents plan to add to staff in the fourth quarter of this year, up only slightly from 39% last quarter. Thirty-five percent of respondents said they have a hiring freeze in place, up from 23% last quarter, while the percentage of companies planning layoffs rose slightly to 8%, compared to 6% last quarter. Of the new hiring taking place, most is happening at b-to-b service providers, with nearly half of respondents in that space planning to add staff during the final three months of the year.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above