DMers face rocky employment picture

Share this content:

The employment picture across the US has yet to get better, according to data released October 8 by the Bureau of Labor Statistics showing the unemployment rate was unchanged at 9.6% in September. The situation is much the same for direct marketers, according to a report released this week by Bernhart Associates, a firm that tracks direct marketing employment.

Bernhart found that 41% of respondents plan to add to staff in the fourth quarter of this year, up only slightly from 39% last quarter. Thirty-five percent of respondents said they have a hiring freeze in place, up from 23% last quarter, while the percentage of companies planning layoffs rose slightly to 8%, compared to 6% last quarter. Of the new hiring taking place, most is happening at b-to-b service providers, with nearly half of respondents in that space planning to add staff during the final three months of the year.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above