DMEF Announces Collegiate Echo Winners

Share this content:
The Direct Marketing Educational Foundation announced the winners of the 2003 Collegiate Echo Competition yesterday.

The direct marketing campaign contest, sponsored by Mazda North American Operations and conducted by the DMEF, took place during the fall 2002 and spring 2003 semesters. It attracted more than 230 entries from undergraduate and graduate colleges nationwide.

The Gold winners are an undergraduate team from Christopher Newport University, Newport News, VA, and a graduate-student team from Baruch College of the City University of New York, New York, NY.

Undergraduate teams from Western Michigan University took Silver and Bronze awards. In addition, another graduate-student team from Baruch College won a Silver trophy.

Their challenge was to develop a direct marketing plan to increase sales, leases, and market penetration for Mazda's Protege 5. E-mail and print advertising were required among the media used; direct mail was optional.

Past sponsors during the 19 years of the Collegiate Echo competition have included Bank One, BMG Direct, Ford Motor Company, Hallmark Cards, Pitney Bowes, Publishers' Clearing House, the U.S. Postal Service, and Upjohn.

The Gold-winning team from Christopher Newport University will receive its trophy Oct. 12 at The DMA International Echo Awards ceremony held during the DMA's 86th Annual Convention & Exhibition in Orlando, FL. The prize includes transportation to, accommodations and attendance at the DMA convention. Only Undergraduate teams are eligible for prizes other than trophies.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above