DMA Urges More Federal Funds for Spam Fight

Share this content:
The Direct Marketing Association called on Congress yesterday to provide more funding for anti-spam initiatives, including enforcement of the CAN-SPAM Act.

Though CAN-SPAM is working, spam can be reduced further if law enforcement receives more resources, the DMA said. Additional federal funds would help continue the success of federal and state agencies that have scored litigation victories against spammers.

According to the DMA, a survey conducted by Opinion Research Corp. on its behalf showed that spam has declined since the CAN-SPAM Act took effect in January 2004. It showed that one year ago, the average consumer got 137 pieces of spam weekly compared with 78 weekly now, and spam as a percentage of the e-mail in consumer inboxes was 60.4 percent in February 2004 versus 53.1 percent in February 2005, the DMA said.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above