DMA to open Silicon Valley marketing center

Share this content:

The Direct Marketing Association (DMA) will open a Silicon Valley office on September 12 to interact with current and prospective members on the West Coast. Alexandra Morehouse, former CMO of AAA, will oversee the Sunnyvale, Calif.-based Center for Accountable Marketing (CAM), reporting to DMA CEO Lawrence Kimmel.

The DMA created the center to serve existing members on the West Coast and to attract prospective members there, said Kimmel. The office will provide C-level executives and marketers a community network and a venue to obtain information.

“We want to bring together the innovative and the established companies out there,” he said. “If we can be a catalyst to bring together ingenuity with opportunity, we will serve the community well.”

Kimmel defined the center as “a special operation with heightened dedication to [Silicon Valley] and the companies that reside in this geography.”

DMA will run the office with support from a consortium of 13 direct marketing and technology firms, including Google, OgilvyOne Worldwide, Return Path, Infogroup, Experian Marketing Services, Pitney Bowes and Acxiom Corp.

Morehouse will run the two-employee office. She most recently served as CMO and SVP of corporate strategy at AAA from May 2002 to January 2011. She also worked as chief marketing information officer at Charles Schwab & Co. from 1999 to 2002 and CMO of from 1998 to 1999.

“My role will be to understand the emerging and unique needs of people playing in this segment,” said Morehouse. “There are almost no sources of unbiased information for marketers, and that's what CAM is hoping to provide.”

When asked if the center could provide unbiased information about marketing technology despite partnering with specific vendors, Morehouse said: “Unbiased is absolutely the correct word to use. I'm sure because right now I am CAM. My radar for baloney is fine-tuned.”

Morehouse said the center's partner consortium will “serve as a [de facto] board of directors and provide crowd-sourcing opportunities.”


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above