DMA Supports Burton's Call for Postal Reform

Share this content:
The Direct Marketing Association yesterday gave its support to Rep. Dan Burton's letter to the White House urging legislative action to address the problems facing the U.S. Postal Service.


Burton, R-IN, is chairman of the House Committee on Government Reform, which oversees the USPS.


Burton said in his letter that he is concerned about the agency's ability to continue providing affordable, universal mail service while remaining self-supporting. He also said the agency operates under an outdated statutory framework that does not provide the agency with practical and adaptable solutions to stay competitive.


He said that change is needed and that the president's leadership in this area would be critical to the enactment of any meaningful reforms.


DMA president/CEO H. Robert Wientzen said, "We applaud the chairman's willingness to take such an aggressive stance regarding the need for postal reform legislation. There is no doubt that the postal service is facing a crisis that will materially impact the economy as well as the future of the direct marketing industry and the postal service itself."


Ed Gleiman, the former Postal Rate Commission chairman who now is spearheading the DMA's postal reform initiative, said: "We consider Congressman Burton's initiative to be a jump-start to a very long and overdue process building on the efforts of Congressman John McHugh [R-NY] over the past several years. ... The DMA stands ready to support the chairman's efforts to achieve meaningful changes that will make the postal service more competitive in the rapidly evolving communications and delivery marketplace."


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here