DMA Study Says Marketers Are Online
Among the study's findings:
• Ninety-four percent of U.S. marketers have Web sites, and 51 percent conduct e-commerce transactions.
• Thirty-four percent of respondents reported that their average dollar amount per transaction was $99 or more, and 42 percent said their online revenues were $200,000 or more.
• Ninety-three percent of companies said they accept online transactions from outside the United States, with Canada, the United Kingdom and Japan accounting for the largest chunk of international transactions. Sixty-five percent of companies said international customers represented up to 10 percent of their business.
• Fifty-five percent of companies indicated cost savings as the primary benefit of Internet transactions, while 46 percent cited increased revenues.
The full DMA report is available to DMA members for $595 ($995 for nonmembers) and can be purchased by calling 301/604-0187.