DMA Study: Catalog Sales Growth Outpaces Overall Retail Growth

Share this content:
BOSTON -- Even in a sluggish economy, catalog sales continue to increase at more than twice the rate of overall retail growth, according to a study released yesterday by the Direct Marketing Association.

The study, called "Economic Impact: U.S. Direct and Interactive Marketing Today," was released at the 18th Annual Catalog Conference at the Hynes Convention Center.

The study predicts that catalog sales will reach $120 billion this year, an 8.9 percent increase over 2000 sales of $110.2 billion. In comparison, overall retail sales are projected to grow from $3.2 trillion in 2000 to $3.3 trillion in 2001, a 3.1 percent increase.

"Although some individual companies are experiencing difficulty, the catalog industry continues to grow at a healthy pace," said H. Robert Wientzen, DMA president/CEO. "This is consistent with the traditional performance of catalogs and other types of direct marketing, which, because of their efficiency, tend to do well even in times of economic uncertainty."

The study also found that although Internet sales are slowing from their triple-digit growth rate in recent years, the Internet remains the fastest-growing direct marketing medium. Web-generated sales are expected to reach $37.1 billion this year, an increase of 32 percent over 2000 sales of $28 billion.

The study said that while both catalog and Internet-generated sales are expected to grow at a slower pace from 2001 through 2006, this trend is consistent with a projected slowing of overall retail sales.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above