DMA Starts Board-Level Committee on Social Responsibility

Share this content:
The Direct Marketing Association said yesterday that it will create a new board-level committee focusing on the environment and other corporate social responsibility issues.

The Committee on Social Responsibility will report directly to the DMA's board of directors. The DMA said it is recruiting members to sit on the committee, and its initial agenda includes:

· Continue to encourage the establishment of environmentally responsible marketing and procurement policies.

· Develop environmentally responsible best practices.

· Educate and train on a range of environmental topics through conferences, seminars, publications and the DMA's Web site.

· Increase awareness among DMA members of developments likely to affect their organizations and the industry relative to environmental issues.

"The formation of the committee helps ensure that the DMA and its members understand and address key issues that are of concern to our industry in the workplace and marketplace," DMA president/CEO John A. Greco Jr. said in a statement.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above