DMA Report Finds 11th Quarter of Growth

Share this content:

The Direct Marketing Association's Quarterly Business Review for the first quarter of 2006 reported the 11th consecutive quarter of positive economic growth, with an industrywide revenue index of 59.

In the QBR index, a score of 50 or above represents growth and those below 50 represent a decline.

DMA's Quarterly Business Review is based on three online surveys of DMA marketer, agency and supplier member companies, by DMA's Research and Market Intelligence Department from April 10 to April 25. The DMA received 330 survey responses.

According to three online surveys, Q1 findings show strength in revenue versus SQLY and profitability.

Actual versus projected revenues for each of the three segments -- marketers, suppliers and agencies -- have dropped from Q4 2005's 54.

However, Q1's revenue versus SQLY index reflects growth, but at softer levels than that reported over the last two years.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above