DMA Releases Insert Day Agenda

Share this content:
The Direct Marketing Association announced the agenda yesterday for its first-ever Alternate Response Media Council Insert Day Conference & Exhibition, set for Sept. 10 at the Hilton Rye Town, Rye Brook, NY.


The opening general session will be a 9 a.m. panel discussion, "The Brave New World of Insert Media: A Futuristic Look at Where the Industry Is Headed." Panelists scheduled are Ben Giordano, CEO, Media Solutions South; Leon Henry, CEO, Leon Henry Inc.; Robin Neal, vice president of sales, PlusMedia LLC; and Sandra Roscoe, senior vice president, Singer Direct.


The luncheon keynote speaker will be Stephen LePera, media director at Mantis.


Other session topics will include:


· Successful Mass Market Mailings -- Outside City Limits.


· Insert Media ... And the Impact on Your Bottom Line.


· Making Ethnic Alternative Media Pay Off.


· What Owners Really Expect From Managers and Brokers.


· A Light-Hearted Look at Direct Marketing and the World of Inserts.


· Expanding Your Reach With a Little Help From Your Friends -- Your Vendors.


· Launching a Winning Insert Media Program: A Beginners Guide.


· Case Studies: Inspiring Insert Media Success Stories.


· Finding the Right Partnership and Alliances.


Session leaders include insert media professionals from companies such as Gilford and Associates, Leon Henry, Millard Group, Mokrynski, Stanton Direct and 1-800-Flowers.


More than 20 exhibitors will attend the event. Full conference details including registration information can be found at www.dmainsertday.org or by calling the DMA at 212/790-1500.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above