DMA Readies Anti-Terrorism Effort

Share this content:
The Direct Marketing Association's fundraising effort for The Advertising Council's anti-terrorism Campaign for Freedom will break March 4.

The DMA will use mail, e-mail, space ads, telemarketing and online banners to target marketing heads at large corporations and decision-makers at advertising, marketing and promotions agencies.

"About 6,500 mail pieces are scheduled to drop," said Christina Duffney, a spokeswoman for the DMA in New York.

Wunderman New York will handle the account on a pro bono basis. Otherwise, the campaign would have cost $250,000.

The effort will raise money to cover costs like talent fees, duplication, postage and database services.

This is the first time that the Ad Council has turned to the direct marketing industry to support the backend costs of its campaigns.

DMA members are being asked to donate direct and Internet marketing expertise and services. Also welcome are paper and printing services to fund this direct campaign.

Many firms have already donated in-kind services.

Wunderman has offered creative services, World Data/Webconnect e-mail lists and e-mail distribution, Acton International lettershop services and The Horah Group project coordination and lettershop services.

Webcraft-Vertis is printing posters for the mail package. DialAmerica and Infocision are contributing telemarketing services. The American Association of Advertising Agencies is donating Web banners and postage for the direct mail. The DMA is chipping in with Web banners and e-mail and full-page ads.

Full-page ads, and in many cases, online banners, have been offered by publications like DM News, Direct, Catalog Age, American Demographics, Direct Marketing magazine, Adweek and Brandweek.

The Association for Interactive Marketing is supporting with banners and e-mail ads, and the Promotion Marketing Association with banners.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above