DMA Nonprofit Federation to Work With AGs

Share this content:
The Direct Marketing Association Nonprofit Federation announced a plan yesterday to work with state attorneys general to improve telephone fundraising reporting.

The federation claimed that reports generated by several state attorneys general were misleading, unfair and alarmist. The federation recommended changes the attorneys general could make to their reporting to make it fairer.

Recommendations included:

· Get final figures before reporting campaign data.

· Distinguish campaign purpose.

· Present data in context.

· Display data under the name of the nonprofit and/or fundraiser, not by numerical listing or ranking.

· Let charities check the accuracy of reports.

· Do not use pejorative language.

· Exclude extraneous data.

· Refrain from issuing excerpted news releases.

"These misleading reports are unfair to nonprofits and only serve to engender mistrust in the eyes of the general public," Senny Boone, executive director of the DMA Nonprofit Federation, said in a statement. "They can lead to unintended consequences that will harm nonprofits for years to come."


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above