DMA Names Not-For-Profit Segment Advisory Committee

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Nine senior-level marketing and fundraising leaders from the nonprofit sector were named by the Direct Marketing Association's board of directors as members of its new Not-For-Profit Segment Advisory Committee yesterday.

The committee, the fifth in a series of eight member working groups being formed to tap industry leaders in key DMA membership segments, will be led by Kelly Browning, executive vice president and chief operating officer, American Institute for Cancer Research, and a member of the DMA board of directors.

"Not-for-profit direct response marketing has experienced enormous growth in the past decade," said H. Robert Wientzen, the DMA's president & CEO. "The formation of this special committee will ensure the DMA's commitment to serving the needs of all not-for-profit professionals, especially now that we have expanded widely our nonprofit membership with the formation of the nonprofit federation of the DMA."

Joining Browning as members of the Not-For-Profit Segment Advisory Committee, all of whom are drawn from DMA membership, are:

* Christopher Cleghorn, senior vice president, direct marketing, National Easter Seal Society;

* Phyllis S. Freedman, senior vice president, fundraising, Epsilon;

* Max L. Hart, director, direct mail fundraising, Disabled American Veterans, and chairman of the DMA Non-Profit Council;

* Roger Courts, director, Sacred Heart League;

* Larry May, president, May Development Services;

* Claude H. Grizzard, principal, Grizzard;

* Brian McConnell, vice president, Business Development, Hot Socket Inc.;

* Tim Twardowski, executive vice president, Infocision Management Corp.

"The nonprofit sector had direct/interactive donations and sales of more than $102.5 billion and employed more than 2 million people in 1999," Browning said. "By tapping the expertise of direct marketing's best senior-level executives at nonprofit organizations, the DMA will remain current with ongoing changes in the not-for-profit segment."

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