DMA Names Lexmark's Dahlgren BTB Marketer of the Year

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Bruce W. Dahlgren of Lexmark International Inc. will receive the 2005 B-to-B Marketer of the Year Award on March 23 during the keynote luncheon at the Direct Marketing to Business Conference in Orlando, FL.

Dahlgren is vice president and general manager of Lexmark's North American printing solutions and services division, which he has helped transform from a traditional product orientation to a more consultative, solutions approach. He also has worked with MBA students at Harvard Business School.

Dahlgren "is an innovator who eagerly shares his knowledge and experience," said Suti Prakash, DMA 2005 B-to-B Marketer of the Year Award committee chair and managing director.

Lexmark, Lexington, KY, is a developer, manufacturer and supplier of printing solutions.

Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting


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