DMA Names DRTV/Teleservices Advisory Committee

Share this content:
The Direct Marketing Association's board of directors yesterday named 13 senior-level direct response industry leaders to its DRTV/Teleservices Advisory Committee. The committee is the fourth of eight segment advisory groups that will offer industry expertise in key areas.


DMA board members Ronald L. Bliwas, president/CEO, A. Eicoff & Company, and Stephen A. McNeely, president/CEO of Aegis Communications Group, will lead the committee.


The 11 other members are:


* Steve Kingsbury, general manager, direct marketing group, Bose Corp.


* Mark Lavin, president, operator services, West Telemarketing.


* Charles Theiss, senior vice president, Turner Broadcasting.


* Earl Greenburg, president, Transactional Marketing Consultants.


* Jacob Weisbarth, president, KingWorld Direct, and chairman of the DMA Broadcast Council.


* Michael T. Kzirian, vice president, telemarketing distribution services, AT&T.


* Chuck Moore, senior vice president, Providian Financial.


* Isaac Frydman, principal, Almskog & Frydman Communications.


* Robert Scott Moncrieff, senior vice president, SITEL Corp.


* Nancee R. Berger, president, West Teleservices Corp.


* Kathryn Barber, partner, Barber Consulting Services, and chairman of the DMA Teleservices Council.


The first committee, the Internet Segment Advisory Committee, was formed in April. The second and third committees -- the Catalog Advisory Committee and Business-to-Business Advisory Committee -- were announced last month.


Last year, the DMA reformulated its 40-member board in an effort to make it more industry focused and quicker to market in terms of solving industry problems. Previously, it had specific committees made up of a variety of members who met on similar issues, but there was little or no direct link to board members.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here