DMA Names 2 Hall of Fame Members

Share this content:
Herschell Gordon Lewis and Fredrick J. Simon will be inducted into the Direct Marketing Association's Hall of Fame at the DMA's 86th Annual Conference & Exhibition Oct. 14.


Lewis is the principal of Lewis Enterprises, a direct response consulting company in Fort Lauderdale, FL. He previously had served for 25 years as chairman of the full-service international direct marketing agency Communicomp, a division of True North Diversified Companies.


Simon is executive vice president of Omaha Steaks and a member of the board of directors of the combined group of Omaha Steaks companies. He began his career at Omaha Steaks in 1959. He served on the DMA board of directors from 1972 to 1978 and as a trustee of the Direct Marketing Educational Foundation.


"These men are true leaders in the direct marketing industry," DMA president/CEO H. Robert Wientzen said. "Their contributions to the theory and practice of direct and interactive marketing have had a profound impact on the industry worldwide."


Established in 1978, the DMA Hall of Fame honors direct and interactive marketing professionals' outstanding contributions to the practice, growth and stature of the direct and interactive marketing discipline. It now includes 85 honorees.


The DMA yesterday also announced the addition of a Direct Response Broadcast Pavilion to this fall's show. The Broadcast Pavilion follows last year's Digital Print Pavilion and is part of The DMA's ongoing effort to showcase emerging technologies. The Pavilion will feature companies such as A. Eicoff & Co., Infoworks and Inpulse Response Group.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above