DMA: 'Jury Out' on Federal DNC

Share this content:
The Direct Marketing Association said yesterday that "the jury is out" on a federal-run national no-call registry, contradicting previous statements in which the DMA said government no-call registries were unnecessary.

While remaining in opposition to the Federal Trade Commission's proposed national no-call list, DMA spokesman Louis Mastria said the organization would "have to see" whether it would support no-call rules under consideration by the Federal Communications Commission.

"What we're not sure about is do we need a federally created [list]," Mastria said. "We don't think so, but the jury is still out at this point."

In a Dec. 9 statement, the DMA said it had filed written comments with the FCC that the Telephone Preference Service, a no-call list for consumers it has operated since 1985, and new caller-ID technologies "obviate the need for a government-run do-not-call registry." The DMA said in September that the FCC was considering a federal list that "would re-invent the wheel."

In an interview yesterday, Mastria said the DMA had not changed its position and that the association still thinks the TPS "works well."

"We've been fairly flexible on this throughout," he said. "We've always supported a one-stop list."

In a statement yesterday, the DMA noted that the FCC list would be required to include the no-call lists being maintained by the states, unlike the FTC's registry. DMA president/CEO H. Robert Wientzen said in the statement that the FTC has acted prematurely by trying to establish a national DNC list while the FCC was analyzing the issue.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above