DMA Joins Forces with DMS

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The Direct Marketing Association and online market research provider Digital Marketing Services are teaming to provide a Web site evaluation program for DMA member Web marketers. Only 50 companies can participate. The deadline for registration was Jan. 29.

Those participating will have their sites evaluated by 300 randomly selected consumers. The program will provide companies with information such as who's buying online, what they are buying and how consumers feel about the site. Participating marketers also will receive confidential reports from DMS containing consumer ratings as well as an aggregate summary of ratings from all other participating sites.

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