DMA Honors RBC Financial Group, MMI's Polizzi

Share this content:
The Direct Marketing Association's Financial Services Council said yesterday that it will present RBC Financial Group and Frank Polizzi of Mass Marketing Insurance with its Company of the Year and Executive of the Year awards.

The recipients will be honored April 11 during a luncheon at the council's Seminar XXVI & Advanced Symposium, held at The Palmer House Hilton in Chicago.

The Company of the Year Award recognizes companies that displayed competence and consistency in integrating state-of-the-art marketing techniques and showed a pattern of improved results through the use of direct marketing. RBC, Rocky Mount, NC, provides customer relationship management services for clients.

The Executive of the Year Award recognizes individual achievement by practitioners who made outstanding contributions to the insurance or financial services industry through the use of direct marketing. Polizzi began his 30-year insurance direct marketing career at Allstate. In 1984, he founded MMI, Berwyn, PA. In his career he has sold more than 30 million policies and has represented $30 billion in premiums.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above