DMA Expands Pre-Conference Tracks for Annual Show

Share this content:
The Direct Marketing Association said yesterday that it would begin its 85th Annual Conference & Exhibition in San Francisco this October by adding eight new pre-conference programming tracks.

The expanded pre-conference weekend will cover in detail the challenges, opportunities and strategies of specific vertical markets, including agency, financial services, list, pharmaceutical marketing, publishing, technology marketing, teleservices and travel marketing. The staple business-to-business and catalog tracks will remain on this year's program.

The DMA, New York, said this change addresses the increased use of direct and interactive marketing among vertical industries.

"As the use of direct and interactive marketing continues to expand beyond its traditional users, so does the need for information," said H. Robert Wientzen, the DMA's president/CEO. "This year's expanded industry program will allow participants to join a select group of like-minded professionals for an intimate and intense learning and networking experience."

The pre-conference begins Saturday, Oct. 19, with opening remarks from Jon Pearson, principal, Creative Learning. Pearson's presentation, "Secrets of a Creative Life: How to be Happy and Productive Forever," will show how to turn problems into opportunities.

On Oct. 20, Tim Sanders, chief solutions officer, Yahoo, presents "Experience Economy Marketing: Where It Will Take You." Sanders' team matches marketers' needs with Yahoo products and services. The pre-conference concludes that afternoon with the opening of the exhibition hall.

Further information is available at the DMA's Annual Conference Web site at


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above