DMA Ethics Committee Finds Company in Compliance

Share this content:
The Direct Marketing Association said yesterday that a company cited by its ethics committee was in compliance with DMA guidelines.


In December, the DMA's Committee on Ethical Business Practice said three companies failed to reach appropriate resolutions involving consumer complaints about direct marketing practices. One company was Intelius, Bellevue, WA, an online reference service that locates individuals.


The committee originally alleged that Intelius, which it said was not a DMA member, failed to confirm that its information sources do not include marketing data or whether and how consumers can remove their names from the service.


Since then, Intelius, which is now a DMA member, confirmed that marketing data are not used in its reference service and provided information as to how consumers can remove their names, according to the DMA.


"The vast majority of cases reviewed by DMA ethics committees are usually resolved," Patricia Kachura, DMA senior vice president for ethics and consumer affairs, said in a statement. "We are pleased that when contacted as part of our investigations, companies almost always take steps to improve their processes and come into compliance with our guidelines."


From July to November, the committee heard 20 cases, six of which involved general advertising, including offline and online promotions and practices, six involving telemarketing practices and eight on the collection, use and maintenance of marketing data.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here