DMA: Don't E-Mail or Call on 9/11

Share this content:
Citing conflicting consumer studies about marketing on the anniversary of Sept. 11, the Direct Marketing Association yesterday urged members to refrain from e-mail and telephone marketing on the anniversary.


The DMA noted in a statement that several companies, particularly those that use broadcast advertising, already have announced their decisions to pull ads on Sept. 11. While direct mailers and catalogers have difficulty controlling the exact time their marketing material reaches consumers, e-mailers and telemarketers enjoy more control over the timing of their marketing messages and should respect consumer sensitivities, the DMA said.


"The DMA is suggesting that its members either refrain from conducting unsolicited e-mail and telephone marketing campaigns on Wednesday, Sept. 11, or conduct those campaigns with the utmost caution and respect on this solemn day of remembrance," the association said.


According to the DMA, one market study showed that a majority of consumers are ready for "business as usual" on Sept. 11, while another showed that about half thought marketers should "go dark."


Several e-mail marketers have said they planned to scale back or stop activity during the week of Sept. 11. Many telemarketing agencies have said they planned to close outbound call centers for the day of Sept. 11 and let employees make up the lost time at later dates.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here