DMA appoints Geramian senior VP of communications, public/media relations

Share this content:

The Direct Marketing Association has appointed Sue R.E. Geramian to the newly created position of senior vice president of communications and public and media relations.

Geramian will report directly to Dr. Ramesh Lakshmi-Ratan, DMA's executive vice president and chief operating officer.

"With Sue Geramian's appointment today, DMA continues to strengthen its leadership team in ways that will help us execute innovative growth strategies as the marketplace drives us to seize new opportunities, address significant challenges and expand the Association's focus to reflect the evolving marketplace," said John A. Greco, Jr., president/CEO of the DMA

Before joining the DMA, Geramian served as senior vice president of corporate communications for Bertelsmann AG's Bookspan. Prior to that, she was vice president of corporate communications at Gruner + Jahr USA Publishing, where she oversaw corporate communications and publicity activities. In addition, she created and administered G+J USA's Community Giving activities.

Before that, Geramian was vice president and director of marketing practice at Burson-Marsteller, where she provided strategic counseling - specializing in business-to-business issues and consumer product publicity - and directed projects for global clients.

Prior to Burson-Marsteller, Geramian was director of marketing and public relations for Lister Butler, a brand identity consultancy. She also managed public relations for Advertising Age, overseeing publicity efforts, conference planning, publisher support and special events.

Geramian will be based at DMA's New York headquarters.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above