DMA Announces First Graduate of Certificate Program

Share this content:
David Wolk, director of operations, retail and e-commerce at tableware retailer Mikasa, Secaucus, NJ, is the first graduate to receive the Direct Marketing Association's Certificate in Direct and Interactive Marketing.

The program, which began in September, was created for marketing professionals to enhance their direct and interactive marketing career skills. Candidates complete two core courses -- Database Marketing and the Direct Marketing Institute -- as well as two electives from the DMA's educational catalog. All four courses must be completed within 18 months.

"The DMA's direct and interactive marketing certificate program has certainly added depth to my professional experience," Wolk said. "Mikasa is already implementing ideas and concepts derived from the certificate program to drive business through our three direct-to-consumer channels: our North American retail stores, e-commerce site and our new catalog program."

Enrollment is competitive. Candidates submit a resume and cover letter explaining their interest in the program as well as fill out an application. For more information on the Certificate in Direct and Interactive Marketing program, visit


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above