DM2 Offers Free Webcasts

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DM2 launches a series of Webcasts this month free to the industry on direct marketing topics, the business-to-business list management and brokerage firm said yesterday.

The DM2 Insight Webcast series begins Aug. 30 at 1 p.m. CST with a session titled "Are You Safe? -- Security Is Your Issue, Are You Prepared?" that will cover overcoming CAN-SPAM Act issues; best practices for handling opt-outs; protecting customer information; and need-to-knows for finding permission-based lists. The 30-minute session will feature a representative from National Instruments and Denise Moser, privacy director for Reed Business Information.

Marketers can register at

After the initial program, Webcasts will be scheduled every other month. Upcoming topics include e-mail deliverability, international marketing, direct marketing legal checklist and testing.

For more information about the series, contact John Casiello, product marketing coordinator, at 630/288-8325. DM2, Oak Brook, IL, was formerly called DecisionMaker Media Management, which was previously Cahners Business Lists.


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