DM2 Debuts Data Enhancement Service

Share this content:
DM2-DecisionMaker, Oak Brook, IL, said yesterday that it started a business-to-business data enhancement service.


The data used to enhance list owners' house files come from DM2's database of 13.5 million postal addresses and 2.3 million e-mail addresses of business professionals in more than 25 industries sourced from magazine circulation, buyer files, conference attendees and directories.


DM2 can append demographics such as buying authority, job function, industry type and title to mailers' files.


The service lets mailers learn more about their own customers while finding new prospects to target for acquisition, according to DM2.


There are two prospecting options: Plus service provides additional contacts within the same company, and Max service selects prospects that are most like a mailer's best house file customers.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here