DM News Essential Guide to Direct Response Television

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DRTV Suppliers:

Don't miss this exceptional, once-a-year opportunity to reach tens of thousands of prospects via this valuable Guide!

DM News Essential Guide to Direct Response Television, a compendium of expert articles by thought leaders and suppliers in the DRTV field, will appear as a full-color magazine supplement in the September 11 print edition of DM News.

This once-a-year keepsake magazine will be polybagged with DM News and mailed to our entire circulation of 50,300 direct, database and DRTV marketers. It will be edited by DM News editor in chief Mickey Alam Khan with assistance from DRTV News Weekly editor Sara Litman.

In addition to being distributed to the entire circulation of DM News, copies will also be distributed at the Electronic Retailing Conference in September (Sept 11-13) and the Direct Marketing Association conference in October (Oct 14-18).

The DM News Essential Guide will be highly informative to our readers, and it represents a wonderful opportunity for supplier companies in the DRTV field to reach their customers and prospects in a highly targeted and cost-effective way.

Many preferred positions are presently available, so contact us now to reserve your position in the DM News Essential Guide to Direct Response Television. Rates are as follows:

Full Page 4-Color - $5,480 gross, $4,658 net - 7 ½" X 10"

½ Page 4-Color - $3,615 gross, $3,072 net

To reserve your space or get further information, contact: Robert diGioia, Associate Publisher, DM News, 100 Ave. of the Americas, New York, NY, 10013, 212-925-7300,

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