DM News debuts marketing ROI Webinar with Experian

Share this content:

DM News at 2 p.m. EST March 22 debuts a Webinar with Experian, "Build Your Marketing ROI up to +37% With Household Segmentation & Insight."

The Webinar, at, will focus on how some marketers have increased their marketing return on investment by improving targeting precision at the household level, and around each dimension of "who," "what," "how" and "when" segments respond.

Participants can hear how one marketer gained up to a 37 percent increase in marketing ROI after implementing multifaceted segmentation at the household level.

The Webinar also will offer detail on how household segmentation with profitability metrics helped a major financial services marketer optimize portfolio penetration and profits.

Webinar participants will be able to understand key principles for selecting the right segmentation system for a marketer's business needs. They will learn how to deliver the right message to the right target with the right media using multidimensional household segmentation.

Finally, participants will gain access to case studies on implementation, including household targeting delivered online.

The Webinar speakers are Marc Fanelli, senior vice president of Experian Decision Sciences, and Todd Werner, senior vice president of Progeny Marketing Innovations. DM News' Mickey Alam Khan will moderate.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above