DM News debuts marketing ROI Webinar with Experian

Share this content:

DM News at 2 p.m. EST March 22 debuts a Webinar with Experian, "Build Your Marketing ROI up to +37% With Household Segmentation & Insight."

The Webinar, at, will focus on how some marketers have increased their marketing return on investment by improving targeting precision at the household level, and around each dimension of "who," "what," "how" and "when" segments respond.

Participants can hear how one marketer gained up to a 37 percent increase in marketing ROI after implementing multifaceted segmentation at the household level.

The Webinar also will offer detail on how household segmentation with profitability metrics helped a major financial services marketer optimize portfolio penetration and profits.

Webinar participants will be able to understand key principles for selecting the right segmentation system for a marketer's business needs. They will learn how to deliver the right message to the right target with the right media using multidimensional household segmentation.

Finally, participants will gain access to case studies on implementation, including household targeting delivered online.

The Webinar speakers are Marc Fanelli, senior vice president of Experian Decision Sciences, and Todd Werner, senior vice president of Progeny Marketing Innovations. DM News' Mickey Alam Khan will moderate.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above