DM job losses show signs of bottoming out

Share this content:
The direct marketing job market may have hit a bottom, according to the latest quarterly employment report from Bernhart Associates Executive Search.

According to the survey, 20% of respondents said they will be adding staff during the current summer quarter, up from 16% in the spring. “This is the first quarter in two years in which the hiring index is showing improvement,” said Jerry Bernhart, principal at Bernhart Associates, in a statement.

Planned layoffs also continued to trend lower, declining for the third quarter in a row. According to the survey, 8% of responding companies plan to reduce staff in the current quarter, compared with 13% last quarter and 20% at the start of 2009.

However, 13% of business-to-consumer direct marketers said they expect further layoffs this summer compared with 9% among business-to-business respondents.

Despite the uptick, Bernhart foresees no significant comeback in hiring until 2010.

“Companies are telling us they're thinking about making staffing changes, but they are slow to pull the trigger,” said Bernhart, in the statement.

The number of companies reporting hiring freezes held steady at 30%. The hiring freeze figure was higher for agencies, with 44% reporting that they're holding off on hiring. Hiring freezes are expected to remain in place through the rest of 2009.

A record 402 companies responded to the random survey, which was e-mailed the week of June 22.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above