Disney Reintroduces Enhanced File Through ALC-NY

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ALC of New York Friday announced the availability of the Disney Enhanced Buyer File of more than 781,700 last-12-month catalog shoppers, effective immediately.


The file had been removed from the list market for about three months for work on the database, according to ALC of New York.


Disney buyers are 77 percent female with an age range of 25-45 and an average household income of $50,000.


Regular selections on the file include geography, recency, dollar, gender, multi-buyers and product. Enhanced selections include age, household income, presence of children, age of children and several lifestyle selects.


The base price is $95/M. ALC of New York recommends the Disney Enhanced file for offers such as children's merchandise, apparel, gift and home.


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