Discover, Stored Value Systems Plan Merchant Gift Card

Share this content:
Discover Financial Services Inc. and Stored Value Systems Inc. plan to start the Merchant Gift Card program, which lets qualified merchants offer their customers gift cards branded with their logo.

The gift cards can be used wherever Discover Card is accepted. Discover Financial Services plans to begin marketing the program later this month and will pitch it to large and midsize merchant accounts.

Discover Financial Services said the program also lets merchants process transactions presented by customers using existing Discover Card processing technology provided by Stored Value Systems, a provider of retail cash and smart card services.

"The most attractive aspect of the gift card program is the ease of implementation our merchants enjoy by using our established point-of-sale platform," said Tom Dailey, senior vice president of Discover Business Services.

Gift cards issued for use on the Discover Business Services network will be "rechargeable," allowing customers to add value and use them as stored-value cards. They also can be used at retail locations and on Web sites.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above