DiScala Partners With Casino Fortune for Eating Disorders Fundraising

Share this content:
Actress Jamie-Lynn DiScala of "The Sopranos" entered an alliance with Casino Fortune, an online casino, to raise awareness and money for her eating disorders foundation.


A three-month campaign will include Casino Fortune (www.casinofortune.com) informing its 2 million North American players about anorexia, bulimia and binge-eating disorder.


Casino Fortune's main communication tactics are opt-in e-mail solicitations and newsletters. Recipients can learn more about eating disorders or donate money to the Jamie-Lynn DiScala Foundation.


DiScala started the foundation after a portrayal of the character Meadow Soprano on the HBO show triggered an existing eating disorder.


The cause-related marketing may strike a chord. Casino Fortune claims its North American clients mostly are women, which is in line with online casino playing trends.


"Our 2004 player poll indicated that many of our recreational gamblers have problems with their weight," Casino Fortune senior vice president Dennis Rose said in a statement. "We will raise awareness of eating disorders and draw new players to our casino."


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here