Disaster Relief Gets Interactive Technology

Share this content:
Ventera Corp., an IT professional services firm, has partnered with Relief Interactive to facilitate online giving for disaster relief.

Ventera, McLean, VA, will donate more than $250,000 in services, research and development to provide online news media with links to a REACT Web site where visitors can donate to the disaster relief organization of their choice. The Web page will display up-to-the-minute snapshots of relief efforts and participating organizations.

By maximizing the interaction between online media and disaster relief organizations, this technology will allow users to make secure credit card donations the moment they read about a crisis.

"We're not a replacement for other online philanthropy efforts; we're simply an easier venue for people to give, especially during crises and emergencies," said Dr. Brady Brown, founder/president of REACT. "The sheer number of people who read news and make online purchases creates an enormous potential to raise awareness of relief efforts and garner donations online."

Although many relief organizations have Web sites with the capability to make secure online donations, Internet users may spend several minutes surfing to find an organization that matches their cause and donation criteria. A lengthy search keeps many potential donors from following through.

Despite the obstacles, Brown said, many relief organizations receive as much as one-third of their total contributions from the Internet.

"Imagine what will happen when every potential donor has the power to contribute in the relief effort of their choice with just one click of the mouse," he said.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above