Directo Day at DMDays

Share this content:
I attended a couple of sessions today at DMDays' Directo Day, focusing on hispanic-targeted marketing. The first session, called "A Brave New World: How Companies are Successfully Marketing to U.S. Hispanics" offered a fundamental view of the sector and featured several top marketers including from Allstate Insurance Company, Hewlett-Packard, SureFit and Iceland Health. The bottom line? Don't underestimate this market -- it is soon to be a $1 trillion market -- and don't lump Hispanics into one target group, since much depends on the level of acculturation among its members, and there are also a wide variety of Spanish-speaking cultures in Latin and South America. Also: Hispanic marketing isn't just about translating words, as in translating your Web site and direct mail pieces, but its about translating ideas and making them relate to this particular audience. Word of mouth is also key to this group, which has extremely strong family ties, and while as a group Hispanics are represented less online, those that are connected are even more engaged than the general population.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here