Direct Partner offers Right Source names

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Direct Partner Solutions Inc., Alpharetta GA, announced the availability of its Right Source Consumer Information Database.

The file provides more than 12 million names that have responded to direct mail- and online-generated surveys from Right Source.

The database is 60 percent female with an average household income of $60,000.

The data includes information about demographics and lifestyle interest and hobbies as well as product ownership statistics, purchase behavior and intent psychographics.

Available selects and sub-files include monthly hotline, mail order responders, donors, ethnicity, diet/health conscious, investors, hobbyists, collectors, avid readers, homeownership, length of residence, occupation, credit card buyers, presence of child, child age and gender.

The file is updated monthly.

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