Direct Media, Ziff Davis Launch Multichannel List Program

Share this content:
Direct Media Inc. made available discounted multichannel marketing opportunities yesterday on the Ziff Davis controlled-circulation files that it manages.


Through the program, mailers can rent the postal and opt-in e-mail addresses from five Ziff Davis files for multichannel marketing efforts at 20 percent off the cost of renting the files separately.


According to Direct Media, the program is ideal for marketers looking to establish multichannel relationships with prospects.


"The whole idea of the dual marketing approach is reaching the same people with the same offer so you either e-mail them first and then send follow-up direct mail or vice versa," said Georganne Rossi, vice president, list management at Direct Media, Greenwich, CT.


The lists included in the offer are CIO Insight with 21,000 subscribers, eWeek with 110,000 subscribers, Interactive Week with 79,000 subscribers, The Net Economy with 49,000 subscribers and Smart Partner with 56,000 subscribers.


Selections include job title, industry and employee size.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here