Direct Media Wins Harlequin List Properties

Share this content:
Direct Media Inc., Greenwich, CT, announced its appointment yesterday as manager for the Harlequin continuity club list properties.

The Harlequin Continuity Master File includes 193,100 active members of Harlequin continuity clubs. The file is 81 percent female with a median age of 43 and a unit of sale of $30 per month.

The Harlequin Romance Continuity Club file has 119,000 active members. It is 75 percent female with a median age of 43 and a unit of sale of $30 per month.

The Love Inspired Inspirational Continuity Club file has 30,900 active members. It is 88 percent female with a median age of 43 and a unit of sale of $30 per month.

The Brighter Vision Learning Adventures Continuity Club file has 26,800 active members. It is 81 percent female with an average unit of sale of $30.

All the files have a base price of $90M. Selections include recency, gender, geography, age, income, age of children and dwelling type.

For more information, contact Sheryl Benjamin at 203/532-2449 or

Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here