Direct Media managing new Spiegel Brands file

Share this content:

Direct Media has been awarded management of the new Spiegel Brands Inc. database files. They comprise upscale buyers from the premier women's fashion catalogers Newport News, A.B. Lambdin, Carabella and Spiegel.

The Spiegel Brand's files give marketers access to about two million 12-month buyers and 300,000 monthly buyers.

Selects include product categories, dollar purchase, multi-buyers and new-to-file buyers.

In addition, a wide range of psychographic and demographic data will be offered through Spiegel Brands Lifelines (religious/ethnicity); Spiegel Brands Lifephases (age/income); Spiegel Brands Lifetrends (buyer interests); and change of address. Modeling services will also be available.

These catalogs offer their customers a variety of women's apparel for various occasions. Products range from chic to the beach and beyond, including evening gowns, casual dresses, tops, swimwear, footwear and jewelry/accessories.

Primarily female, the average age of the buyers is 47 with an average household income of $55,000. They may be good prospects for any apparel, gift and general merchandise.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here