Direct Media managing Lenox Group file

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Direct Media Inc. is managing the Lenox Group Inc. file effective July 1, 2007.

Lenox Group sells tabletop, giftware and collectibles. Its products include fine china, crystal, silver, flatware, decorative products for the home and personal accessories.

The individuals in the file have a passion for design and style and are interested in creative and innovative communication.

The file is made up of 549,000 12-month buyers. These individuals have an average purchase of $65 each time they order, have an average age of 55, and an average household income of $75,000.


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