Direct Media manages Pink subscriber file

Share this content:

Direct Media's business-to-business list management group has been appointed list manager for the new-to-market Pink Magazine subscriber list comprised of 25,219 individuals.

Pink magazine is a new launch geared toward professional women. Published seven times a year, Pink delivers its readers a combination of real work and life management tools.

The editorial content of the title focuses on the challenges professional women face in today's business and how that merges with their personal lives.

Each issue includes information such as profiles on America's most influential women, business strategies and trends to watch, financial management, life balance solutions, ways to boost revenue, health and fitness.

Readers are educated, affluent, powerful and key-decision makers in leadership roles who strive every day for business success and personal fulfillment. These subscribers are ages 27 to 55, mid-to senior level executives and owners of small to medium-sized businesses.

Ninety percent of Pink's subscribers are college educated and 30 percent hold c-level positions. They have an overall medium household income of more than $150,000.

Direct Media is headquartered in Greenwich, CT.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above