Direct Media Hooks Phonics File

Share this content:
Direct Media Inc., Greenwich, CT, has been appointed list manager for the Hooked on Phonics list of 105,900 last-12-month buyers of educational reading aids for children and adults.


Hooked on Phonics buyers have purchased books, audio cassettes, flash cards and CD-ROMs. They are 82 percent female with an average age of 36 and average household income of $54,000. The average unit of sale is $300.


The file is selectable by geography, recency, gender, age of child, gender of child and source. It also offers 232,000 last-12-month inquirers. More than 7,600 Canadian last-12-month buyers and inquirers are available. Base price is $90/M.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here