Direct Media Gets Personalized Gift List
This consumer file is 68 percent female with an average sale of about $50.
The file is selectable by geography, gender, recency, dollar and product categories including baby, birthday, wedding, Christmas, Hanukah, religious, Father's Day, Mother's Day, Valentine's Day and others. The list also has enhanced selects such as age, income and presence of children.
The base price on the file is $90/M.