Direct Media Gets BTB Files

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Direct Media Inc., Greenwich, CT, announced its appointment yesterday as list manager for two business-to-business files from Engineering Services.

The FarmTek file has 316,700 buyers and inquirers from this catalog of farming and agricultural supplies. The file is 74 percent male with a $250 average order.

The Tek Supply file has 178,500 buyers and inquirers from this catalog of building materials, hardware, tools, electrical, plumbing and safety products. The file is 72 percent male with a $250 average order.

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