Direct Media Gains Budget Living, Insert Programs
Subscribers to the bimonthly Budget Living are 44 percent female with an age range of 25-44 and average income of $70,000. Selects on the file include geography, recency, gender, source, paid, renewals and expires. Base price is $100/M.
The three insert programs, previously available only as part of the Marshall Field's Direct insert program, are the Signals Blow-In Program with 14.5 million catalogs for 2003, the Britannia Video & Gifts Blow-In Program with 3.5 million catalogs for 2003 and the I Love A Deal Blow-In Program with 3 million catalogs for 2003. All three programs are $35/M.