Direct Media Debuts Reiman Book Buyers Package Insert Program

Share this content:

The Reader's Association Inc. tapped Direct Media Inc., Greenwich, CT, to manage the newly launched Reiman Book Buyers Package Insert Program from its Reiman Publications unit.

The first insertion will be available in September, according to Direct Media, which also manages Reiman's magazine and catalog lists. Inserts are distributed in outgoing book shipments in an envelope with other offers.

Annual packages are estimated at 2,355,000 at $60/M.

Reiman , Greendale, WI, produces books on wholesome recipes, how-to-advice and nostalgia. The company is known for its country-oriented magazines, books, tours, cooking schools and catalogs with an emphasis on small-town and rural America.

Titles published by Reiman include "1,029 Backyard Birding Secrets," "1,628 Country Short Cuts," "The Best of Birds & Blooms," "1,112 Down-to-Earth Garden Secrets," "Family Handyman" and "Ultimate Gardening Guide."

Reiman also publishes magazines like "Country Woman," "Farm & Ranch Living," "Backyard Living," "Taste of Home," "Country," "Country Discoveries" and "Light & Tasty." The 13 titles have a combined circulation of 1.4 million.

Buyers of Reiman books are interested in products and services that help them to enhance their home- and family-centered lifestyles.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above