Direct Media Debuts IT Lists

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Direct Media Inc., Greenwich, CT, announced its appointment yesterday as manager for the new-to-market list files from IT Solution Journal, a print and online resource for IT professionals.


The IT Solution Journal Subscribers file has 756,500 postal names and 806, 900 e-mail addresses. The postal names are $150/M for computer offers and $110/M for non-computer offers and the e-mail names are $190/M.


The IT Solution Journal Premier Subscribers file consists of members who have upgraded subscriptions to receive exclusive content. This list has 116,100 postal addresses and 65,100 e-mails addresses. The postal names are $175/M for computer offers and $115/M for non-computer offers and the e-mail names are $250/M.


Selections on these files include geography, recency, gender, job function, industry, sales volume and telephone number.


In addition to these lists, an IT Solution Journal e-mail newsletter sponsorship program has also been launched for $25/M.


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