Direct Media Debuts Golf List

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Direct Media Inc. has been appointed list manager for the United States Golf Association file of more than 700,000 members, the Greenwich, CT, company said yesterday.


The USGA file becomes available for the first time ever Jan. 1 through Direct Media's list management division.


The file is 82 percent male with an average age of 53 and an average income of $62,000. Selects will include recency, age, income, gender, presence of children and lifestyle interests as well as ethnic and religious selections. The base rate will be $100/M.


USGA members pay $25 to join this nonprofit organization.


Direct Media recommends this list for fundraisers, publishers, membership, credit card, travel, continuity, gift, apparel and sports-related offers.


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