Direct Media Debuts Crafters PIP

Share this content:
Direct Media Inc., Greenwich, CT, was named manager for the new-to-market Dynamic Resource Group Package Insert Program.


The program reaches buyers of crafting and needlework merchandise from DRG's catalogs, which include Annie's Attic, House of White Birches and Needlecraft Shop. The average age of these mostly female buyers is 55, and the average household income range is $40,000-$45,000.


This program is made up of 2 million annual packages and has a base rate of $65/M.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above