Direct Media boosts its e-mail services

Share this content:

Citing the changing nature of the industry, Direct Media this week began offering additional e-mail optimization services to its clients.

Direct Media CEO Larry May said it was done it an attempt to transition for the future of the lists and database business.

“We have been predominantly a postal company, but e-mail and online is the future,” he said. “We are anticipating what our clients' needs are and helping them solve problems. We are approaching all this new media with our thirty years of experience in the business; of knowing what is successful in direct marketing and what isn't.”

The new services offered are called the DMI Email Optimizer, which May said is a full suite of tools and services designed to help clients monitor, manage and improve delivery of their email communications to customers and prospects.

Among the various functions the optimizer performs are checking a client's sending history, infrastructure, messaging methodology and content against all major spam filters and blacklists used by enterprises, ISPs and end-users.

May said clients can also use diagnostics to identify what might trigger legitimate e-mail to be considered spam and advise on the specific copy or HTML code changes needed to optimize deliverability.

A service called eDelivery Tracker provides a third-party account of the entire delivery process, which Direct Media's clients can use to determine what percentage of their mail is being delivered by internet service providers and what percentage is actually reaching their customers' inboxes.

May said though the majority of Direct Media's business is postal lists, offering these e-mail optimization services is part of “ a major expansion” into online and digital services.

“It's definitely a challenging time in the business,” he said.

Further, May said Direct Media's absorption into infoUSA – now infoGROUP – offered the company “a lot of new opportunities.”

That merger took place in January.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above